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“The most essential gift for a good writer is a built-in, shockproof, shit detector.”

- E. Hemingway

http://www.goodreads.com/quotes/22956-the-most-essential-gift-for-a-good-writer-is-a

“Don't use words too big for the subject. Don't say infinitely when you mean very; otherwise you'll have no word left when you want to talk about something really infinite.” 
― C.S. Lewis

“A scrupulous writer, in every sentence that he writes, will ask himself at least four questions, thus: 1. What am I trying to say? 2. What words will express it? 3. What image or idiom will make it clearer? 4. Is this image fresh enough to have an effect?” 
― George Orwell, Politics and the English Language